I inherited this lust for life. It's been passed down by generations of funny and intelligent women. My Aunt Effie was one of these. She was born in 1937 in Tulsa Oklahoma. Effie died before I was born. I got to know her through the wild and colorful stories that my mother would tell me as a child. One such story was a time that she'd snuck my mother and her sisters into a drive-in movie in the trunk of her 55 Bel Air to save money on tickets. She played the guitar, threw crazy theme parties, and hand made all of her clothing. Although I had never met this Aunt. it was obvious that she was one of a kind, and lived life to it’s fullest. The company bares her name in honor of this spirit. .