Aug
12
2010
We’ve been keeping busy with shows and festivals that have brought us great success. Thank you to everyone that has stopped by our booths and supported us and indie fashion. Recently we have participated in the Burlingame Artz Fest, Alameda Art and Wine Festival, Lavender Festival in Reno, Maker’s Faire, Sunset Festival, Shecky’s, Appel and Frank and Thread. The fashion show at Thread was incredible and for all those that missed it you can check it out on you tube at:
http://www.youtube.com/watch?v=0PvlIc4iFjE

Maker's Faire!

Sunset Festival!
Upcoming Shows:
San Rafael Food & Wine Festival
Saturday, August 14th from 12-6
Falkirk Cultural Center, San Rafael
Rock Make Street Festival
Sunday, August 22nd from 12-6
Mission District, San Francisco
Treat Avenue (between 17th & 18th Streets) & 18th Street (between Harrison & Folsom)
Millbrae Festival
Labor Day Weekend
September 4th & 5th from 10-5
Broadway Ave., Millbrae
Solano Stroll
Sunday, September 12th from 10-6
Solano Ave & The Alameda, Berkeley
We will be adding more shows where we will be offering fantastic deals on garments and accessories so keep checking back!
Looking forward to seeing you all at the striped tent!
no comments | tags: Accessories, alameda art and wine festival, artz fest, artz fest burlingame, cloche, clothing, effies heart, fashion, indie, indie fashion, lavender festival, local indie fashion, millbrae festival, rock make, rock make street festival, san rafael food and wine festival, shopping events, solano stroll, street festival, thread show, trunk show, Trunk Shows, vintage inspired clothing
Apr
13
2010
I went to the concert of my life the other night. Matty Charles was playing at a tiny cafe in a little district called Hayes Valley in San Francisco. I felt like like I was in Chelsea in 1963.


Matty Charles is the most humble of the famous that I have ever met. His gift for song writing and the way he presents his song will blow you away.
His Lover in Arms album was the soundtrack I used to design my Spring 2010 collection. The balcony dress that I am wearing in the pic with Matty Charles is from that collection.

3 comments | tags: balcony, effies heart, indie fashion, lover in arms, matty charles, retro, retro clothing | posted in Events
Apr
13
2010
The Spring festival season has started and Effie’s Heart will be traveling all around the West Coast to bring you Brand New Styles and Amazing bargains on end of season fashions.
Here are just a few of the upcoming events:
Sassy City Chics
Thursday Apr 22, 2010
5:30 PM – 10:00 PM
Petersen Automotive Museum
6060 Wilshire Boulevard
Los Angeles, CA 90036
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Unique LA
April 24th & 25th, 11am – 6pm both days
California Market Center’s Penthouse
110 East 9th Street – Los Angeles
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The Spring Soiree and Fashion Show
April 27, 6:00 – 9:00p.m.
Sanctuary Salon
790 Lincoln Street
Santa Clara, CA 95050
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The How Weird Street Festival
Sunday May 9, 12:00 – 8:00 p.m.
Centered at Howard and 2nd Streets
San Francisco, CA
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Appel and Frank
Thursday May 20th 5:00 – 9:00 p.m.
The Regency Center, Sutter Room
1270 Sutter St @ Van Ness
San Francisco, CA
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The Maker’s Fair
May 22 -23
Saturday 10am – 8 pm
Sunday 10am – 6pm
The San Mateo Convention Center
San Mateo, CA
no comments | tags: Appel and Frank], effies heart, indie fashion, local indie fashion, Sassy City Chics, The How Weird Street Festival, The Maker’s Fair, The Spring Soiree and Fashion Show, Unique LA | posted in Events
Feb
8
2010
Going on a special date always requires the right attire. At Effie’s Heart, we recommend dressing classic, yet stylish. And if it’s a first date, your outfit can speak louder than you, so make your first impression a good one.
You don’t want to overwhelm your date by being too revealing before he gets a chance to know who you really are. Check out these three looks that will not only show off your curves but subtly impress any date.

The Katrin Dress

Midsummer Cardigan

Seven Year Skirt

The Windfall Dress
no comments | tags: effies, indie fashion, katrin dress, seven, windfall | posted in New Seasons
Jan
20
2010
In boutiques and online stores early February.

- Reversible Anya Dress Effie

Windfall Dress and Harvest Tote Effie's Heart

Anya Dress Effie's Heart
no comments | tags: anya dress, balcony dress, chelsea skirt, effies heart, indie fashion, katrin dress, windfall dress | posted in New Seasons
Jan
7
2010
Effie’s Heart wants to thank Cath from Get Go Retro for her wonderful online review of our line:
Effie’s Heart favors flirty dresses, vintage trousers and gorgeous tops. With that said, we at Get Go Retro are so excited about this wonderful vintage inspired line of clothing, that we asked Kimo if we could offer her clothing in our boutique.
I love Kimo’s incorporation of some of the Old Hollywood glamour pieces. For instance, the “Garbo Pants.” Garbo’s personal style consisted of men’s clothes. This included tailored shirts, silk ties and pajama pants. So it’s fabulous to see her style reflected in the trousers.
Click here to read the entire article and visit her online boutique.Get Go Retro is your one-stop pinup, rockabilly, and vintage inspired online boutique.

no comments | tags: garbo pants, get go retro, seven year skirt, silvana t-shirt | posted in In the News
Jan
3
2010
Katrin Dress: This versatile flirty and fun summer dress has adjustable shoulder and waist ties. It features wide ruffles at the neckline and at the hem. Available in Black and White polka dot print, Bluebird print, Black and White eyelet and Plum floral print. Made of 100% lightweight silk cotton. Machine washable. XS, S, M, L, XL.


Katrin Dress
All photographs by Jeff Linett
no comments | tags: effies heart, katrin dress | posted in New Seasons
Dec
27
2009

Effie’s Heart is a fabulous indie fashion and accessories line with a fun and flirty vintage style.

The Harvest Tote
I fell in love with the Harvest Tote with Vases the minute I laid eyes on it. The large, carry-all style weekender is a soft black cotton canvas bag with cream-colored reverse stitching and vintage-style buttons.
The vases artwork is by Rachel Delgado and Paul Gallo, and the interior of the bag is lined in a coordinating cream and black print.
The Harvest Tote is roomy and spacious without looking the part – it has pockets inside and out for quick access to your essentials (cell, keys and iPod).
The bag is also available in Dove and Crimson, and there’s another great design with motorcycles, if that’s more to your taste. And did I mention it’s machine washable?
I simply love the feminine simplicity and functionality of the Harvest Tote, and it’s quickly becoming one of my favorite everyday bags.
Effie’s Heart was kind enough to send along some of their other fabulous accessories for us to try, as well. The Etta Snood and Simone Scarf in Berry look great together and are the perfect way to add a little flair to your average winter attire.
Be sure to stay tuned for their Spring/Summer 2010 collections – they promise to be amazing!
no comments | tags: Add new tag, effies heart, etta snood, harvest tote, my shopping connection, paul gallo, rachel delgado, simone scarf | posted in In the News