Effie's Heart

We’ve been keeping busy with shows and festivals that have brought us great success. Thank you to everyone that has stopped by our booths and supported us and indie fashion. Recently we have participated in the Burlingame Artz Fest, Alameda Art and Wine Festival, Lavender Festival in Reno, Maker’s Faire, Sunset Festival, Shecky’s, Appel and Frank and Thread. The fashion show at Thread was incredible and for all those that missed it you can check it out on you tube at:

http://www.youtube.com/watch?v=0PvlIc4iFjE

Maker's Faire!

Sunset Festival!

Upcoming Shows:

San Rafael Food & Wine Festival

Saturday, August 14th from 12-6

Falkirk Cultural Center, San Rafael

Rock Make Street Festival

Sunday, August 22nd from 12-6

Mission District, San Francisco

Treat Avenue (between 17th & 18th Streets) & 18th Street (between Harrison & Folsom)

Millbrae Festival

Labor Day Weekend

September 4th & 5th from 10-5

Broadway Ave., Millbrae

Solano Stroll

Sunday, September 12th from 10-6

Solano Ave & The Alameda, Berkeley

We will be adding more shows where we will be offering fantastic deals on garments and accessories so keep checking back!

Looking forward to seeing you all at the striped tent!

I went to the concert of my life the other night. Matty Charles was playing at a tiny cafe in a little district called Hayes Valley in San Francisco. I felt like like I was in Chelsea in 1963.

Matty Charles is the most humble of the famous that I have ever met.  His gift for song writing and the way he presents his song will  blow you away.

His Lover in Arms album was the soundtrack I used to design my Spring 2010 collection.  The balcony dress that I am wearing in the pic with Matty Charles is from that collection.

The Spring festival season has started and Effie’s Heart will be traveling all around the West Coast to bring you Brand New Styles and Amazing bargains on end of season fashions.

Here are just a few of the upcoming events:

Sassy City Chics

Thursday Apr 22, 2010

5:30 PM – 10:00 PM

Petersen Automotive Museum

6060 Wilshire Boulevard

Los Angeles, CA 90036

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Unique LA

April 24th & 25th, 11am – 6pm both days

California Market Center’s Penthouse

110 East 9th Street – Los Angeles

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The Spring Soiree and Fashion Show

April 27, 6:00 – 9:00p.m.

Sanctuary Salon

790 Lincoln Street

Santa Clara, CA 95050

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The How Weird Street Festival

Sunday May 9, 12:00 – 8:00 p.m.

Centered at Howard and 2nd Streets

San Francisco, CA

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Appel and Frank

Thursday May 20th 5:00 – 9:00 p.m.

The Regency Center, Sutter Room

1270 Sutter St @ Van Ness

San Francisco, CA

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The Maker’s Fair

May 22 -23

Saturday 10am – 8 pm

Sunday 10am – 6pm

The San Mateo Convention Center

San Mateo, CA

What’s in and what’s out this Spring?

Read the full article on My Shopping Connection.

Going on a special date always requires the right attire.  At Effie’s Heart, we recommend dressing classic, yet stylish.  And if it’s a first date, your outfit can speak louder than you, so make your first impression a good one.

You don’t want to overwhelm your date by being too revealing before he gets a chance to know who you really are.  Check out these three looks that will not only show off your curves but subtly impress any date.

The Katrin Dress

Midsummer Cardigan

Seven Year Skirt

The Windfall Dress

In boutiques and online stores early February.

Reversible Anya Dress Effie

Windfall Dress and Harvest Tote Effie's Heart

Katrin Dress Effie's Heart

Balcony Dress Effie’s Heart

Chelsea Skirt Effies Heart

Watch the runway video of Effies Heart Spring 2010

Anya Dress Effie's Heart

Effie’s Heart wants to thank Cath from Get Go Retro for her wonderful online review of our line:

Effie’s Heart favors flirty dresses, vintage trousers and gorgeous tops. With that said, we at Get Go Retro are so excited about this wonderful vintage inspired line of clothing, that we asked Kimo if we could offer her clothing in our boutique.

I love Kimo’s incorporation of some of the Old Hollywood glamour pieces. For instance, the “Garbo Pants.” Garbo’s personal style consisted of men’s clothes. This included tailored shirts, silk ties and pajama pants. So it’s fabulous to see her style reflected in the trousers.

Click here to read the entire article and visit her online boutique.Get Go Retro is your one-stop pinup, rockabilly, and vintage inspired online boutique.

1. Effie’s Heart Spring 2010 collection

Effie's Heart Spring Catalog

2. The Vintage Empire jewelry

The Vintage Empire

3. The Faux Fur Harlow Jacket

The Harlow Jacket

4. Abe Jones children’s clothing

The Bubble Skirt

5. The Rosette Bandeau

Rosette Bandeau

6. Livie and Luca kids shoes

London Boots

7. Earthlust reusable stainless steel water bottles

Earthlust Crane Design

8. The oversized Harvest Tote

the Harvest Tote with Motocycle

9. The bicycle capris

The Bicycle Capris

10.Cookie and the dude accessories

Cooki and Dude Fabrics

Katrin Dress: This versatile flirty and fun summer dress has adjustable shoulder and waist ties. It features wide ruffles at the neckline and at the hem. Available in Black and White polka dot print, Bluebird print, Black and White eyelet and Plum floral print. Made of 100% lightweight silk cotton. Machine washable. XS, S, M, L, XL.

Katrin Dress

All photographs by Jeff Linett

Effie’s Heart is a fabulous indie fashion and accessories line with a fun and flirty vintage style.

The Harvest Tote

I fell in love with the Harvest Tote with Vases the minute I laid eyes on it. The large, carry-all style weekender is a soft black cotton canvas bag with cream-colored reverse stitching and vintage-style buttons.

The vases artwork is by Rachel Delgado and Paul Gallo, and the interior of the bag is lined in a coordinating cream and black print.

The Harvest Tote is roomy and spacious without looking the part – it has pockets inside and out for quick access to your essentials (cell, keys and iPod).

The bag is also available in Dove and Crimson, and there’s another great design with motorcycles, if that’s more to your taste. And did I mention it’s machine washable?

I simply love the feminine simplicity and functionality of the Harvest Tote, and it’s quickly becoming one of my favorite everyday bags.

Effie’s Heart was kind enough to send along some of their other fabulous accessories for us to try, as well. The Etta Snood and Simone Scarf in Berry look great together and are the perfect way to add a little flair to your average winter attire.

Be sure to stay tuned for their Spring/Summer 2010 collections – they promise to be amazing!