Effie's Heart

We’ve been keeping busy with shows and festivals that have brought us great success. Thank you to everyone that has stopped by our booths and supported us and indie fashion. Recently we have participated in the Burlingame Artz Fest, Alameda Art and Wine Festival, Lavender Festival in Reno, Maker’s Faire, Sunset Festival, Shecky’s, Appel and Frank and Thread. The fashion show at Thread was incredible and for all those that missed it you can check it out on you tube at:

http://www.youtube.com/watch?v=0PvlIc4iFjE

Maker's Faire!

Sunset Festival!

Upcoming Shows:

San Rafael Food & Wine Festival

Saturday, August 14th from 12-6

Falkirk Cultural Center, San Rafael

Rock Make Street Festival

Sunday, August 22nd from 12-6

Mission District, San Francisco

Treat Avenue (between 17th & 18th Streets) & 18th Street (between Harrison & Folsom)

Millbrae Festival

Labor Day Weekend

September 4th & 5th from 10-5

Broadway Ave., Millbrae

Solano Stroll

Sunday, September 12th from 10-6

Solano Ave & The Alameda, Berkeley

We will be adding more shows where we will be offering fantastic deals on garments and accessories so keep checking back!

Looking forward to seeing you all at the striped tent!

I went to the concert of my life the other night. Matty Charles was playing at a tiny cafe in a little district called Hayes Valley in San Francisco. I felt like like I was in Chelsea in 1963.

Matty Charles is the most humble of the famous that I have ever met.  His gift for song writing and the way he presents his song will  blow you away.

His Lover in Arms album was the soundtrack I used to design my Spring 2010 collection.  The balcony dress that I am wearing in the pic with Matty Charles is from that collection.

The Spring festival season has started and Effie’s Heart will be traveling all around the West Coast to bring you Brand New Styles and Amazing bargains on end of season fashions.

Here are just a few of the upcoming events:

Sassy City Chics

Thursday Apr 22, 2010

5:30 PM – 10:00 PM

Petersen Automotive Museum

6060 Wilshire Boulevard

Los Angeles, CA 90036

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Unique LA

April 24th & 25th, 11am – 6pm both days

California Market Center’s Penthouse

110 East 9th Street – Los Angeles

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The Spring Soiree and Fashion Show

April 27, 6:00 – 9:00p.m.

Sanctuary Salon

790 Lincoln Street

Santa Clara, CA 95050

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The How Weird Street Festival

Sunday May 9, 12:00 – 8:00 p.m.

Centered at Howard and 2nd Streets

San Francisco, CA

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Appel and Frank

Thursday May 20th 5:00 – 9:00 p.m.

The Regency Center, Sutter Room

1270 Sutter St @ Van Ness

San Francisco, CA

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The Maker’s Fair

May 22 -23

Saturday 10am – 8 pm

Sunday 10am – 6pm

The San Mateo Convention Center

San Mateo, CA

What’s in and what’s out this Spring?

Read the full article on My Shopping Connection.

In boutiques and online stores early February.

Reversible Anya Dress Effie

Windfall Dress and Harvest Tote Effie's Heart

Katrin Dress Effie's Heart

Balcony Dress Effie’s Heart

Chelsea Skirt Effies Heart

Watch the runway video of Effies Heart Spring 2010

Anya Dress Effie's Heart

Katrin Dress: This versatile flirty and fun summer dress has adjustable shoulder and waist ties. It features wide ruffles at the neckline and at the hem. Available in Black and White polka dot print, Bluebird print, Black and White eyelet and Plum floral print. Made of 100% lightweight silk cotton. Machine washable. XS, S, M, L, XL.

Katrin Dress

All photographs by Jeff Linett

Effie’s Heart is a fabulous indie fashion and accessories line with a fun and flirty vintage style.

The Harvest Tote

I fell in love with the Harvest Tote with Vases the minute I laid eyes on it. The large, carry-all style weekender is a soft black cotton canvas bag with cream-colored reverse stitching and vintage-style buttons.

The vases artwork is by Rachel Delgado and Paul Gallo, and the interior of the bag is lined in a coordinating cream and black print.

The Harvest Tote is roomy and spacious without looking the part – it has pockets inside and out for quick access to your essentials (cell, keys and iPod).

The bag is also available in Dove and Crimson, and there’s another great design with motorcycles, if that’s more to your taste. And did I mention it’s machine washable?

I simply love the feminine simplicity and functionality of the Harvest Tote, and it’s quickly becoming one of my favorite everyday bags.

Effie’s Heart was kind enough to send along some of their other fabulous accessories for us to try, as well. The Etta Snood and Simone Scarf in Berry look great together and are the perfect way to add a little flair to your average winter attire.

Be sure to stay tuned for their Spring/Summer 2010 collections – they promise to be amazing!

Rosette Bandeau

The 1940’s era will always be remembered as a time of classic fashion. It is enjoying a recent comeback now because of the depressed economy. Similar to the 40’s film star, glamour is the opposite reaction to our current gloomy forecasts. For those who are looking for a way to bring glam back into their lives without breaking the bank, check out the rosette bandeau.

The 1940’s was also a time where women were encouraged to work outside their homes. These new roles (women working in machine factories) that were previously only acceptable for men to have, demanded that fashion also make a strong change. As women soon found out, labor intensive jobs required stronger and more comfortable clothing in order to “get the job done.” Wash and wear pants gave woman a way out of their house dresses. Today’s women enjoy pants without a second thought but the Bicycle pants gives them options (you can cinch the hem up) for work or play.

Bicycle Pants

Besides the ushering in of the new pant era, the 1940’s also introduced the pronouncement of shoulders. Strong shoulders that were feminine (no football players here) were the ultimate accessory. Joan Crawford was said to have started this fashion craze because of her naturally broad shoulders.  Her costume designers purposely exaggerated her shoulders to disguise her full-sized upper torso. To accentuate today’s feminine torso, enjoy the faux-fur Harlow Jacket.

The Harlow Jacket

Effie’s Heart has always taken its cues from female style icons of the past and blended vintage details with today’s wearable and easy to care for fabrics. For example, Lana Turner influenced the Lanna Dress with her curvaceous figure. Effie’s Heart is proud to design beautiful, flirty and sexy clothing for today’s real women. Another style icon we adore is Katherine Hepburn for her trendsetting character and the strong female roles she played. The Katherine Blouse,  like its namesake, is for the modern woman with an unstoppable attitude.

The Sweetheart Dress

The most popular items this holiday season at Effie’s Heart are versatile pieces that can be re-worn later in the year.  These staple items below can be transformed into entirely different looks with the addition of a jacket, tights or jewelry.

For celebrating Christmas with your in-laws the Sweetheart dress is perfect.  This flattering classic has just the right balance of feminine charm mixed with stretch knit comfort.

The Martini dress is the idea for an office party.   The unique chandelier printed fabric will be a definite conversation piece.

The Martini Dress

For a Holiday night out with your sweetheart I recommend the Lanna dress paired with the faux fur Harlow Jacket.  You will be the enviable arm candy in this low-lux outfit.

The Harlow Jacket

The Lana Dress

We want to thank Mallory from MissMalaProp.com for taking the time to try Effie’s Heart.

Mallory in the Bella Hoodie

The pieces are vintage inspired with a touch of feminine sophistication, but they’re definitely for the modern girl. Crafted in sleek silhouettes out of comfy materials like pima cotton, spandex and silk, these are pieces that can add that extra something-something to your everyday wear.

The piece I ended up picking, the Bella Hoodie, is the perfect example of this. Ever since it arrived in the mail the other day, I just don’t want to take it off. It’s super comfy, but it has these great details like these poufy Victorian inspired sleeves and pocket button detail, and I love that it’s a longer tunic length than a normal hoodie.