1. Effie’s Heart Spring 2010 collection
Effie's Heart Spring Catalog
The Vintage Empire
The Harlow Jacket
4. Abe Jones children’s clothing
The Bubble Skirt
Rosette Bandeau
London Boots
7. Earthlust reusable stainless steel water bottles
Earthlust Crane Design
the Harvest Tote with Motocycle
The Bicycle Capris
10.Cookie and the dude accessories
Cooki and Dude Fabrics
Rosette Bandeau
The 1940’s era will always be remembered as a time of classic fashion. It is enjoying a recent comeback now because of the depressed economy. Similar to the 40’s film star, glamour is the opposite reaction to our current gloomy forecasts. For those who are looking for a way to bring glam back into their lives without breaking the bank, check out the rosette bandeau.
The 1940’s was also a time where women were encouraged to work outside their homes. These new roles (women working in machine factories) that were previously only acceptable for men to have, demanded that fashion also make a strong change. As women soon found out, labor intensive jobs required stronger and more comfortable clothing in order to “get the job done.” Wash and wear pants gave woman a way out of their house dresses. Today’s women enjoy pants without a second thought but the Bicycle pants gives them options (you can cinch the hem up) for work or play.
Bicycle Pants
Besides the ushering in of the new pant era, the 1940’s also introduced the pronouncement of shoulders. Strong shoulders that were feminine (no football players here) were the ultimate accessory. Joan Crawford was said to have started this fashion craze because of her naturally broad shoulders. Her costume designers purposely exaggerated her shoulders to disguise her full-sized upper torso. To accentuate today’s feminine torso, enjoy the faux-fur Harlow Jacket.
The Harlow Jacket
Effie’s Heart has always taken its cues from female style icons of the past and blended vintage details with today’s wearable and easy to care for fabrics. For example, Lana Turner influenced the Lanna Dress with her curvaceous figure. Effie’s Heart is proud to design beautiful, flirty and sexy clothing for today’s real women. Another style icon we adore is Katherine Hepburn for her trendsetting character and the strong female roles she played. The Katherine Blouse, like its namesake, is for the modern woman with an unstoppable attitude.